Mr Tony Yeo of Syn Magdaco International organized a two-day Annual Rideaway to Malacca for their members - Motor Cycle Trade Association from 21st November 2009 to 22nd November 2009.

Idemitsu Lube has appointed Syn Magdaco to be our MCO products distributor and their director,Mr Yeo has been in the motorcycle trade for more than 20 years and is well-known by the participants.

The purpose of this event is to promote Idemitsu's motorcycle oil Eco4T 10W30 to these motor-cyclists and at the same time informing them the benefits of eco-friendly product and energy-efficiency.

Eighty-two motorcyclists turned up on that day,age ranging from 22 years to 81 years old. A small minority of these participants are lady riders. During the registration process, we took the opportunity to distribute our branding decals and also help to paste the decal on their motorbikes. After registration details were taken and all participants accounted for, the journey to Malacca began.

The motorcyclist were instructed to stop at Gelang Patah's Esso station for refueling and refreshment before proceeding to the next stop at Machap R&R for lunch after which would be the final destination at Renaissance Melaka Hotel in Malacca.

After checking-in, participants were informed for dinnner and some activities such as lucky draws,games and karaoke session were conducted to loosen up the atmosphere.

Feedbacks were gathered on our brand perception,brochures were distributed and "piches" of our automotive products and their impending ecological benefits were also discussed with some of the participants during the dinner gala. All said;the general consensus of Idemitsu's products were generally well received.